The bracelet resting at an angle on a white stone, with the name element at the centre of the cord

Collection Marte·Bracciale·Name in cursive lettering on a Marte ground

Oxidized silver name bracelet on a leather cord

Twenty-six grams of silver shaped around the name of whoever will wear it.

€450,00 BA121

Drawn and built by hand at the bench, in Tosi.

The band is a round cord of black leather, and at the center runs a silver element carrying a name written in cursive. The letters stand in relief, raised above a ground hollowed into craters and irregular ribs: the ground is oxidized almost to black, the letters are re-polished, and the name reads by contrast before it reads by projection. Along the leather run two silver keepers with the same surface, and at the ends two end caps close onto a silver clasp with a few adjustment links. From the link hangs a round tag with the company's mark and the words «Made in Florence». In the photographs the name is Francesco.

Twenty-six grams of silver at nine hundred and twenty-five thousandths, twenty-two centimeters of overall length, and the central element about one centimeter across. The ground the letters rest on is the company's Marte model: the same surface of craters and raised areas that comes back on the rings and pendants of the collection. The name is not added to a finished bracelet: it is agreed first, and the silver is modeled around it, letter by letter. Changing it means remaking the whole central piece, so the choice is made once only, before the studio begins.

The material

Weights and carats as the workshop declares them.

26.00 gramsOxidized silver 925‰
Leather Round black cord
Metals
Oxidized silver 925‰
Style
Name in cursive lettering on a Marte ground
Finish
Oxidized in the recesses, polished on the raised areas
Dimensions
Overall length 22 cm · silver element approx. 1 cm in diameter
Technique
Made by hand in the company's studio. The name is agreed before work begins: the central silver element is modeled around that name, so the bracelet is made from the start for the person who will wear it and is not a ready-made piece personalized afterwards. In the photographs the name is «Francesco».
Front view of the bracelet fastened: the lobster clasp at the top, the name in cursive at the bottom
The raised letters lifted above the burnished, cratered ground
The bracelet on black slate, with the adjustment chain visible behind
The silver lobster clasp and the round "Made in Florence" tag with the company mark
The bracelet on the wrist: the name seen edge-on, with the gaps between one letter and the next

How it is made

The words of the trade, one by one, explained to those who do not know them.

The name in silver
The name is not stamped onto a ready-made plate: the silver is modeled around those letters, in cursive, and every letter has to touch the next one or the ground that carries it, otherwise it is attached to nothing and comes off at the first knock. The length of the element changes with the name, because a short name and a long one do not take up the same stretch of wrist, and the piece exists only for that name: if the name is wrong there is no correcting it, it is made again from the start. That is why it is agreed before the work begins, and not after.
Leather
Leather is not a goldsmith's material: it is tanned hide, and under the flame it burns instead of heating. On a piece that puts the two materials together the metal is finished entirely first, and the cord goes in last, into the silver end caps that close around it: from that moment nothing more is soldered on the bracelet. It is also the only part that ages — it darkens where it touches the wrist, it marks in the folds, and water held in it makes it hard — while the silver can always be re-polished.
Oxidizing
The silver is darkened on purpose, and then re-polished only where the light has to come back. The black stays in the voids and the recesses, the bright on the raised areas: it is a design made by subtraction, and whoever does it decides where to stop the cloth.

I don't look at what others are doing: I would rather create in my own style. That is what makes our jewelry recognizable.

Fabio Gori — Anna Gioielli, Tosi

Made for you

Every piece leaves the bench made to order: sizes and details are agreed before the work begins.

The goldsmith's workshop is also the place where made-to-measure jewellery is created and family pieces are restored: if you have an idea, or something you want brought back to how it was, that is where it starts.

Ask for a made-to-measure piece
Made by
Anna Gioielli

A goldsmith's workshop in Tosi, on the slopes of the Pratomagno: Anna opened it in 1988, her sons Fabio and Francesco carry it on. Piercing, repoussé, chasing and burin engraving — the Florentine school, with the workshop in full view of the shop.