A certificate of recognition on handmade paper, with the wax seal and the medal with the lily, resting on the leather

Tuscany Market Hub

The project partners

Five organizations, five trades, one single infrastructure.

Tuscany Market Hub is not one company's project. It is the meeting of five organizations, each bringing what it knows how to do: the one that owns and runs it, the one that holds the ground and brings the businesses in, the one that opens foreign markets, the one that builds the platforms.

Two offices of the Unione Artigiani Italiani, a national federation of public-space traders, an international network of export managers, a technical partner. Five different trades, held together by one infrastructure.

Who makes Tuscany Market Hub

The five parties

  • Logo of UAI Firenze

    Contact: Claudio Nobler

    UAI Firenze

    Unione Artigiani Italiani e delle Piccole e Medie Imprese for the province of Firenze, provincial office for Firenze and regional office for Tuscany, chaired by Claudio Nobler. A confederation of artisans and SMEs with a national and international presence, today a leading voice in positioning Italian craft within the global digital economy. Local lead for the MANUARTI FI-PO-PT project.

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  • Logo of UAI Livorno

    Contact: Patrizia Grassini

    UAI Livorno

    Unione Artigiani Italiani e delle Piccole e Medie Imprese, provincial office for Livorno, chaired by Patrizia Grassini, a foothold on the Tuscan coast and in its manufacturing fabric. The Livorno office gives the area's artisan businesses access to the system through its own membership network. Local lead for the MANUARTI LI project.

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  • Logo of FIA — Federazione Italiana Ambulanti e operatori su aree pubbliche

    Contact: Claudio Nobler

    FIA

    Federazione Italiana Ambulanti e operatori su aree pubbliche, founded in 2020 by Claudio Nobler. The first federation in the UAI system dedicated to public-space traders — a category that until then had had no dedicated representation within the confederation. Owner and implementing body of the Tuscany Market Hub project.

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  • Logo of Expandiamo

    Contact: Simone Sansavini

    Expandiamo

    An international network of export managers founded and led by Simone Sansavini, a division of Italian Trade Centre. It brings to the project a community of more than 500 export managers working in over 70 countries — selected by background, target markets and sector — and thirty years of practice in international business development, with more than 900 Italian companies already supported.

    Not a contact list: professionals who live in the destination markets and build relationships there, starting from the ideal buyer profile instead of from mass contact collection. International network and export method.

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  • Logo of K-Worldwide

    Contact: Tatiana Frascella

    K-Worldwide

    K-Worldwide designs systems for internationalization, digitalization, publishing and training. Founded by Tatiana Frascella — EXIM Manager certified to UNI 11823:2021, author of publications and of application software registered with SIAE. It brings to the project the architecture and the storytelling that hold the two platforms together: the marketplace that sells and the editorial site that tells the story. Operational technical partner.

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Who moves the goods

The logistics partner

  • MBE Centre 3220 · Pavullo nel Frignano (MO)

    Mail Boxes Etc.

    Mail Boxes Etc. is the logistics partner of Tuscany Market Hub. Collection happens at each producer: from there the parcel travels to the customer, or to the market trader's stall, to be handed over at the market. That is why an order putting together products from two different workshops travels as two separate shipments, each with its own collection.

    The centre that follows the project is Centro MBE 3220 in Pavullo nel Frignano, at via Giardini Sud 58.

    MBE Centre 3220

The people

The local leads

Claudio Nobler

The project comes out of Claudio Nobler's vision — PhD in engineering, President of UAI Firenze, President of UAI Toscana, National Director General of the Federazione Italiana Ambulanti.

Three roles across three institutional levels — provincial, regional, national — which gave him, before anyone else, an overall view of the Italian productive fabric of small firms, micro firms and single operators in craft and public-space trading. A view that produced two founding acts within a few years of each other.

Nobler reads the paradox of invisible Italian excellence before the others do, and turns it into method: the problem is not one company's, it is the system's; the answer cannot be individual, it has to be infrastructural.

Out of that reading come the projects, and out of those projects comes a model with the structure to scale nationally.

Studio Nobler
Patrizia Grassini, provincial president of UAI Livorno, standing in front of a fresco

Patrizia Grassini

In Patrizia Grassini the MANUARTI LI project has one of the key figures for the initiative's roots and credibility across the Livorno area.

Provincial President of UAI Livorno and a professional with over fifteen years' experience in subsidized finance consulting, she has built up over time a direct relationship with businesses, institutions and local producers, becoming a concrete point of reference for the province's economy.

Her knowledge of local dynamics, of funding systems and of the operational needs of SMEs makes it possible to turn the project's opportunities into tools that businesses can genuinely reach.

Within MANUARTI LI, Patrizia Grassini is the operational foothold that connects strategic vision, technical expertise and a human relationship with the area, giving the project solidity, continuity and the ability to make a real difference to local development.

Studio Grassini